AI in recruitment isn’t new, it has been the main topic of conversation over recent years. But rapidly, the conversation is taking a turn as we begin to discuss what kind of AI we are seeing across the industry.

According to Gartner’s research on Top Strategic Technology Trends for 2025, we are now entering the era of Agentic AI: systems that don’t just assist, but act. These tools are moving beyond responding to prompts, and are now autonomous and plan, decide and execute, without the need for human intervention. Their potential for recruitment, especially within the Salesforce ecosystem, is hard to ignore.

From reactive to proactive AI
Until recently, AI in recruitment mostly meant automation: sorting CVs, parsing information and nudging candidates. To put it simply, AI in recruitment has been used for task execution. But Agentic AI brings something new, and that’s the ability to set goals, plan steps to achieve them and even take action across multiple systems and data sources. Think about a digital recruiter that doesn’t require any prompts to:

• Screen candidates based on live data from multiple systems
• Book interviews once compliance is complete
• Follow up on expiring documents before a shift is booked
• Re-engage dormant candidates with relevant roles

This isn’t a dream come true anymore, realistically it is where we are headed. Gartner estimates that by 2028: 

• 33% of enterprise software will include agentic AI (up from <1% in 2024)
• 15% of day-to-day work decisions will be made autonomously
• 20% of interactions at digital storefronts will involve machine customers, not humans

But why recruitment, and why now?
Recruitment is prime for Agentic AI, particularly in high-volume, fast-paced sectors like healthcare, logistics, or industrial staffing. These environments demand speed without sacrificing compliance, seamless collaboration across teams and systems, and constant, real-time decision making. All areas in which Agentic AI can thrive.

In recruitment, the cost of inefficiency is high. Delayed onboarding, missed shifts, or expired compliance can lead to lost revenue and lost trust. AI-driven systems that can operate around the clock, analyse data across your CRM, ATS and compliance platforms, and take intelligent action are no longer a luxury, but a necessity.

Why Salesforce is the perfect ground for Agentic AI
The Salesforce ecosystem flourishes on adaptability, seamless integrations and smart workflows. Agentic AI thrives in environments where it can connect data across systems, trigger actions, and deliver experiences that feel tailored and human.

The recruitment-specific tools built on Salesforce are particularly well-positioned to take advantage of this development, and at 3B we are already creating:

• AI agents that guide candidates through onboarding autonomously
• Intelligent scheduling assistants that coordinate interviews without back-and-forth emails
• Re-engagement tools that decide when and how to reintroduce dormant candidates to new roles

Keeping guardrails in place
Of course, with agency comes responsibility. Gartner rightly warns of the risks: poorly trained agents, data privacy concerns, or security blind spots. Success will depend on designing agentic systems with clear boundaries in mind. For recruitment, this means designing workflows with humans in the loop at key moments, auditing decisions for bias and compliance, and ensuring candidates don’t feel like they are talking to a robot.

What we are seeing at 3B
At 3B, we’re already seeing growing demand from recruitment agencies looking to move beyond automation and toward autonomous action. From screening to scheduling, and candidate engagement to compliance, we are working with clients who want AI that doesn’t just suggest what to do, but actually does it.

That is the real beauty of Agentic AI, it isn’t replacing recruiters but it is amplifying them! Reducing the noise so they can focus on what matters most to them: building relationships, growing accounts, and making great hires.

If you are looking to bring Agentic AI into your organisation, please get in touch with the team today.